You're sitting down this winter to set next year's prices. The weekly price is easy. You've mowed those lawns all season and you know what they take. Then you get to the every-other-week customers, and the quick answer is to charge them the same per cut and let them pay half as much a month. But is an every-other-week cut really the same job?
It isn't. Two weeks of growth means taller grass, a slower mow, sometimes a second pass, and more clippings to blow off the drive and walks. The stop still costs you the same drive, unloading, and trimming. Priced like a weekly cut, that lawn pays you less for every hour you spend on it than the weekly lawn next door. Once you look at it by the visit, the price follows the work.
Price each frequency for the work that visit takes, then put it on next season's quote with a date the price holds through.
Set the weekly price from what a weekly visit takes. Set the every-other-week price from what an every-other-week visit takes. Don't work one out from the other. The number is yours to decide. What matters is that each frequency pays for its own visit, so every lawn on the route earns its spot.
You still remember which lawns ran long and which always needed a second pass. Write the prices down before the spring calls start, so you're not working out a number standing in someone's driveway.
New prices go on next season's quote. You don't need to ask each customer whether they agree. Send it as a continuation, the way you'd renew any customer, with the frequency written next to the price and a date the price holds through. Customers see what each visit is for, and the ones who notice the difference can see weekly is the better deal per cut.
In Run My Lawn Biz, a quote goes out as a link to a real page with your business name on it. Every service is priced with how often you'd do it, so your every-other-week price shows up as exactly that. The price holds through a date you set, and you'll see when the customer opens it. They reply Approve, you put them on the schedule, and their mows repeat from there.
Price every frequency for the work it takes, and next season every lawn on your route pays its way.
